Personal meetings
with policy makers are among the most powerful opportunities to make
the case for substance abuse prevention and treatment. Lawmakers
need to hear from constituents and experts that prevention and
treatment are more effective and economical than law enforcement and
incarceration as strategies to address a wide range of community
health and safety problems. You can help by reinforcing this message
on the local level, including it in meetings with your
Representative or Senator.
Meeting with a
legislator presents particular advocacy challenges. Generally,
members of Congress are charismatic and charming people, eager to
hear the views of their constituents. However, their goals in a
meeting may differ from yours. You will want him/her to act, or make
a commitment to support your aims. On the other hand, the member may
be inclined to avoid controversy and balk at making a clear
commitment to you. Expect ambiguity, but don't give up.
BEFORE THE MEETING
KNOW YOUR
LEGISLATOR -
Be prepared to appeal to his/her personal, professional, and
legislative concerns. For starters, learn something about the
district and the member's election record. How did he/she vote on
other prevention and treatment issues? On similar issues? What
personal information may be useful? Both the Almanac of American
Politics (National Journal) and Politics in American (Congressional
Quarterly), available at major libraries, provide useful background
on members of Congress. Talk to friends who may know the lawmaker
and his/her interests. Use this information to develop a realistic
sense of what you can expect to accomplish during the meeting.
PLAN AHEAD -
Find out about the member's home schedule, and make an appointment
for your coalition to meet with your representative when he/she is
home. Be sure to tell the scheduler the purpose of the meeting. Send
(or fax) the office brief, summary information and a list of people
who will attend the meeting. In addition, find out if the
Congressperson conducts "town hall" meetings. At those
gatherings, you can raise your concerns in public, perhaps with the
media present.
SPEAK WITH A
UNIFIED VOICE-
Recruit leaders from local coalitions, VIP's, and articulate program
participants and alumni who know the value of the programs to attend
the meeting. Plan and decide your strategy with participants well in
advance of he meeting. Designate a facilitator and a note taker who
will record everything the member says during the meeting.
DURING THE MEETING
HAVE CLEAR, LIMITED
GOALS
Keep the discussion to one message and one or two main points. Be
specific about what you want the lawmaker to do. Repeat your message
in as many different ways as possible
PROVIDE SUCCINCT
WRITTEN MATERIALS AND HELPFUL VISUAL AIDS
Focus on how prevention and treatment programs meet critical
community needs. Point to success stories and to programs that have
generated productive citizens and saved taxpayer expenditures.
Demonstrate: that prevention and treatment programs save money; that
treatment and prevention programs work; and that much of the
community relies on the prevention and treatment services that your
program provides. Invite the Congressperson to make a personal
visit.
MAKE THE MOST OF
ANY OPPORTUNITY FOR SMALL TALK- Use introductions strategically to
create a personal rapport and relationship. Use your knowledge of
the member's background to develop common ground.
AFTER THE MEETING
What you do after
the meeting may be at least as important as what you said during the
meeting. Follow-up and persistence will be necessary to wage a
successful campaign.
EVALUATE THE
MEETING-
Immediately following, discuss what happened at the meeting. Were
your goals accomplished? Why/Why not? What commitments did the
member make, if any? What follow-up is required? Did you promise to
provide additional information? What points were best communicated
during the meeting? Which were weakest? A written summary prepared
by the note take and distributed to meeting participants will be a
helpful tool for follow-up and ongoing advocacy efforts.
SEND A THANK YOU
LETTER
Be gracious and polite, no matter how badly the meeting went.
Include in your letter any information you promised to provide the
member. Restate your concerns and what you want. Suggest how the
member can help you, even if he/she does not entirely support your
position. Remind him/her about the consequences of his/her position;
who will be helped or hurt by his/her vote.
LET CAADPE KNOW
WHAT HAPPENED
Please send a written summary of your meeting immediately to the
people or groups that represent you in Washington, DC. Be sure to
point out the member's bottom-line position, if any. Was a
commitment made: Does he/she want/need additional information? Did
you have any particular problems communicating your message? What
concerns did the member raise during the meeting?